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Standing on the shoulders of giants

Recognizing innovation opportunities based on customer needs online is labor intensive, as user-generated content grows exponentially. Machine learning takes the insight process to a new level by utilizing machine's and human's individual strengths.

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Anna Marchuk, Stefan Biel
November 11, 2018
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Citation

Marchuk and Biel (2018a, November 11). Standing on the shoulders of giants. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/standing-on-the-shoulders-of-giants